About this policy:

The privacy of our customers is extremely important and this policy sets out our commitment to respecting and protecting personal information.

This is the privacy policy of GO-tours Ltd (referred to as ‘our’, ‘GO-tours’, ‘us’ and ‘we’) based in the United Kingdom. In this policy, GO-tours is the data controller unless stated otherwise. If you have any questions about privacy, please contact our Privacy Manager by sending an e-mail to info@go-tours.co.uk or by writing to 80 Baddow Road, Chelmsford, Essex, CM2 7PJ.

We encourage customers to take the time to read this policy, which explains how and why personal information is collected, used and kept secure.

Collecting personal information

Personal information is any data that is collected to identify an individual; including their name, contact information and online activity data.

We collect personal information in a number of ways; including through general use of our website, when users submit an enquiry, by purchasing one of our tours as well as via e-mail and telephone communication. Information may also be provided to us by a third-party, such as a Travel Agent or Tour Operator, in which case we are a ‘data processor’. Personal information is collected in order to carry out actions that fulfil the purpose of communication and to deliver our services to the highest possible standard.

Through the course of communication in making an enquiry or purchasing one of our tour products we will collect the personal data provided by you which includes:

  • name, address, contact details, nationality, health information, dietary requirements, technical data relating to the use of our website and other relevant information

If you provide us with the personal data of any other individuals, please ensure you have the right or permission to do so.

Use of personal information

Personal information is used in relation to the purpose in which it was collected, which may include:

Providing services:

  • To make arrangements that fulfil and deliver the services we provide
  • To send essential information relating to our services


  • To answer questions or enquiries
  • To provide information such as the latest news regarding our products and services
  • To conduct customer feedback and analysis

Technical processes:

  • To understand how our website is used and implement improvements which enhance the user experience
  • To process and validate payments
  • For administration purposes

If you have enquired about our services, subscribed to our mailing list or purchased one of our tours, we may from time-to-time send you marketing information about our products and any relevant news. If you do not wish to receive these communications, you may opt-out at any time, just send an e-mail to info@go-tours.co.uk.

Sharing personal information

In order to fully provide our services we may share personal information with third-parties with whom we work alongside to deliver our tours, for example accommodation providers. Information shared can include names, contact telephone numbers and any additional relevant information you have provided, such as health related details and dietary requirements. If you would like further information about our third party partners, please get in touch.

Providing our third-party partners with personal information is done when it is necessary in order to fully deliver our products and to do so to a high standard that provides the best possible customer experience. In these situations we share the minimum amount of personal information necessary.

Some of our third-party service providers are based outside the European Economic Area (EEA), therefore processing personal data will involve a transfer of information from outside of the EEA. We take measures to ensure that security safeguards are in place for any such transfers of data. Any such transfer of information is with third-party providers with whom we have a contract that possesses the same or equivalent security and protection as is required in the EEA.

We will share personal information with the relevant authorities if required to do so by law. We will also share personal information with financial institutions to process payments and if required to assist fraud-screening. We will not share personal information with any other third-parties.

Protecting personal information

At GO-tours we are committed to protecting all personal information, and as such have the appropriate measures and procedures in place to prevent either accidental or intentional loss, alteration, unauthorised access or disclosure.

Access to personal information is limited to authorised personnel and used solely for the purposes described in this policy. Where personal information is shared with third-parties we do so safely and securely and require that the third-parties in question protect and respect the information we provide. The processing of personal information is conducted using secure systems and data used with confidentiality.

We have procedures in place to deal with any suspected security breach and will inform you and any relevant authority of such breaches where we are legally required to.

Keeping personal information

We will retain personal information for as long as is reasonably necessary in accordance with the purpose for which it was initially processed. For example, when you book one of our tours we will keep personal information for as long as is necessary to deliver our services, and following this a sufficient period to deal with any related matters, such as feedback or complaints. We are also obligated to retain personal information for accounting purposes to comply with tax laws in the UK. Information will be kept to continue to improve the our customer experience and for marketing purposes until we receive instruction to cease any such communications.

At the appropriate time we will safely and securely delete, destroy or anonymise personal information when it is no longer needed for business purposes or as required by law.

Your rights

Under general data protection regulations in the UK you have rights regarding your personal information in certain circumstances. These rights include: access to your personal information and the right to correction, alteration and erasure. You may request the transfer of your personal information to a third-party. You may also request a copy of the personal information we hold. In any situation where we use automated decision or profiling processes you have the right to know and we require your consent to do so.

Where we have requested consent to process your personal information you may withdraw this consent at any time. Please be aware that any request to restrict or prevent us processing or accessing your personal information may affect our ability to provide our services.

When you make a request relating to your personal information there is no fee to pay. However, if your request is clearly unfounded, repetitive or excessive we may charge a fee, or in certain circumstances refuse to comply. We aim to respond to personal data requests within one month.

To make any request as described in this section, please e-mail: info@go-tours.co.uk. We will contact you for further information in order to verify your identity before we disclose any personal information. For further details on your rights regarding personal information or to make a complaint, please refer to the Information Commissioners Office.

Third party links

Our website contains links to third party websites. We have no control over the content or privacy practices of any third party and are not responsible or liable for them. We advise users to read the privacy policies of any third parties as they may be different to ours.


Cookies are small data files that are sent from a website and stored by a computer’s browser. We use first and third-party (such as Google) cookies and other tracking software in the functions of our website and e-mail systems to collect non-personal data regarding user activity. This helps us analyse the user experience and from this implement improvements, such as providing more relevant content.

If you wish to delete or reject cookies, you should adjust your browser settings accordingly. Please be aware that rejecting cookies may affect the functionality of some parts of our website.

Further information and complaints

If you have any questions about personal information or would like further details please get in touch. You have the right to make any complaints to the Information Commissioner’s Office (ICO) via https://ico.org.uk who are the supervisory authority in the UK. If you do have any questions or complaints we may be able to resolve them directly, so please contact us via the details below.

Changes to this policy

We may make changes to our privacy policy as and when required, and any changes will be made on this page. For any significant changes we will inform you via a prominent notification on our website, or in certain circumstances be in contact directly. We encourage you to review this page so that you are up-to-date with our current policies.

Get in touch

If you have any questions about this Privacy Policy or any of the information we have, please contact us via:

  • Telephone: 02037110147
  • E-mail: info@go-tours.co.uk
  • Post: Privacy Manager, GO-tours Ltd, 80 Baddow Road, Chelmsford, CM27PJ, United Kingdom